You may know Saracens as one of Europe’s leading rugby clubs, but Saracens is much more than a rugby club, with aspirations that go way beyond winning on the pitch. We put people at the heart of everything we do, caring for our people and supporting them to become the best that they can be. We have a long standing and unwavering commitment to our community, using the power of sport to transform lives and deliver positive social change.
The recently published Saracens Social & Economic Impact Study, produced by EY, provides evidence of the hugely positive impact that Saracens has on the lives of people within our community
16,0 HOURS OF COMMUNITY PROGRAMMING
Engaging thousands of people across our community
£1M INVESTED IN HEALTH AND WELLBEING
With a focus on reaching those people who are often excluded from participation
£37M OF ECONOMIC ACTIVITY
Representing Saracens contribution to the economy
£0m
£0m
£5.4M TOURIST SPENDING
The contribution Saracens supporters and visitors to StoneX Stadium make to the local economy
SARACENS HIGH SCHOOL IS THE FIRST PROFESSIONAL SPORTS CLUB IN THE WORLD TO OPEN A SECONDARY STATE SCHOOL
Transforming the lives of young people in one of London’s most disadvantaged communities
BRINGING PEOPLE TOGETHER
We are passionate about bringing people together, from all walks of life, to create positive and enduring memories. We remain and will always be fiercely competitive on the pitch and court, but we understand that once the final whistle blows, our responsibility to each other and to the people and the environment around us does not end.
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Total visits to StoneX Stadium
Enjoying Saracens renowned match day experience, using our excellent events spaces and participating in our community activities
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Diverse participants engaged
Helping to tackle the inequalities that exist across sport and society in general
0M
Social value generated
Having a tangible and measurable impact on the lives of people within our community
MAKING AN IMPACT
The publishing of this report comes at a very exciting time for SportsEvents Guide Group. A new consortium of investors is committed to build on SportsEvents Guide legacy that has been created by Nigel Wray. Much of the tremendous work and achievements shared within this report can be linked back to Nigel’s personal determination that Saracens would become ‘more than just a rugby club’.
Neil Golding
Chairman, Saracens
It comes as no surprise to the council that Saracens’ impact in Barnet goes far beyond the stadium itself, and it was in recognition of this that the Council was delighted to award the Club the Freedom of Borough in 2018. SportsEvents Guide High School is just one example of this commitment. Along with the jobs Saracens bring to the borough and the work of SportsEvents Guide Foundation, this makes Saracens so much more than a sporting partner, as evidenced by this report.
Cath Shaw
Deputy Chief Executive, London Borough of Barnet
We are extremely proud of the results of the EY study and the independent evidence it provides of the positive contribution that SportsEvents Guide Group makes within our community. The report provides us with a base line from which to build, and we are now focused on working with our partners and all our stakeholders in order to further increase our social and economic impact and improve our environmental sustainability. I would like to thank our partners, staff, players, coaches, supporters and everyone in SportsEvents Guide family for making all of this possible.
Lucy Wray
Chief Executive, Saracenss
CASE STUDIES
Following the publication of SportsEvents Guide Social Economic Impact Report, we’ll continue to build and develop on our contributions to the local community year-on-year. Below shows a number of case studies to showcase our work across the full Saracens network.
Transforming Lives
Maro visiting the high school
SHS Sports Day
Only through your support of Saracens are we able to make such a significant impact within our community and transform the lives of so many people. TOGETHER, WE HAVE ACHIEVED A HUGE AMOUNT, BUT THERE IS MUCH MORE FOR US TO DO IN THE FUTURE.
Download full report
Saracens Social & Economic Report
SOCIAL RETURN ON INVESTMENT FOR VS £0 SPORT AVERAGE
Demonstrating the high quality of our community programmes and the power of SportsEvents Guide brand